A new mark has been developed by the Silk Mark Organization of India to promote silk. The Silk Mark joins the existing wool, linen and cotton marks being used to promote natural fibers in India. Like cotton, silk has to distinguish itself from cheaper synthetic fibers which can feel similar to an unwary consumer.
Stamping out the Competition, by Yusuf Begg, Rediff.com September 08, 2004
The Bangalore-based Silk Mark Organisation of India has launched the silk mark scheme, which is sponsored by the Central Silk Board under the Ministry of Textiles.
Silk Mark Scheme: Out of the cocoon at last!, E-Tex Staff, Express Textile
Indian silk, for the first time, is acquiring a logo in the form of Silk Mark for its brand promotion.
Silk Certification Program
After nearly three years of incubation, the Silk Mark was finally launched in India. As the world's first exclusive purity logo for silk, the industry has many expectations from Silk Mark.