These guides make cotton promotion easy.
How to Display Cotton Products
At the Cotton Promotion Workshop last May, Cotton Incorporated shared with the IFCP community different types of in-store display techniques to help consumers choose cotton at the point-of purchase. View these easy to load images that are appropriate for department stores, specialty retailers, even popular consumer shopping malls.
Benefits of Cotton
We always make reference to the benefits of cotton, but have you ever seen a list? Researched by Cotton Council International, with information gathered from Cotton Australia and Cotton Incorporated, we're building that list. Read the benefits that others have posted, and don't forget to add your own at the bottom.
10 Quick and Easy Ways to Promote Cotton on a Limited Budget
By Richard W. Silvia. While major consumer and trade advertising is an important part of getting the cotton message out to the general public, it requires a major commitment of time, energy and a big budget. There are many less expensive opportunities to promote the benefits of cotton fiber and cotton products. The key to great promotions is to maximize your dollar commitment by tying in trade partners and getting as much publicity as possible for your efforts. Try these sure-fire approaches the next time you want to promote cotton to the industry or to your target consumer audience.
More: Richard W. Silvia's bio
Also available in PDF format
A Recipe for Cooperative Advertising
Developing a co-op advertising program with your key customers is an excellent way to promote cotton to the retailer, and to your ultimate customer, the consumer.
Also available in PDF format
10 Ways to Publicize Your Cotton Promotion Efforts
By Anne Martin. The purpose of public relations is to create an image for you and your cotton promotion efforts. Used effectively, PR can raise awareness, create excitement, give you an edge over alternative products, and put cotton in the forefront of the minds of your target audience.
More: Anne Martin's bio
Also available in PDF format
How to Protect Your Fiber Mark
By David Weinstein. Here are important questions to ask about the word, design, and/or combination of them you use in connection with your fiber products. From now on I use logo for any or all of these things. What options are available to you if, after spending a great amount of time and money developing a product logo, you learn use of the logo cannot occur everywhere, or anywhere, the product is or will be offered? Why would someone else's use of a confusingly similar logo for the same or similar products create problems for you? Where should you look to find whether your use of the mark may or will present liability risks? When should you ask and answer these questions?
More: David Weinstein's bio
Also available in PDF format