The mission of the International Forum for Cotton Promotion (IFCP) is to encourage increased consumer demand for cotton.

The principal objective of the Forum is to encourage and facilitate national market development programs, organized by associations and commercial organizations in individual countries, and funded from domestic resources.

The Forum is achieving this objective by serving as a clearinghouse for the exchange of proven ideas and strategies to be implemented by national organizations, and by facilitating the establishment and expansion of national demand enhancement efforts.